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We look at 5 recent developments to hit the news pages

It’s incredible how this sector of the food industry is going from strength to strength and gaining tremendous traction, with Hollywood stars like Arnold Schwarzenegger, who is cutting out meat in his own diet and recommending others do too, including the bodybuilding community.  Gwenth Paltrow, who has her own Raw cookery book ‘It’s all Good’.

So if your business is not yet tapping into this then your development teams need to start now, or risk being left behind.

1 – GOOGLE PREDICTS A PLANT-BASED REVOLUTION IS COMING

This is incredible, last year Eric Schmidt, Executive Chairman of Google’s parent company Alphabet, gave his top 6 tech trends forecast… and guess what!  He actually places number ONE as plant based meat alternatives.

While he does not talk about the ethical reasons for not consuming animal products, he instead brings up the also highly important issues around meat and the environmental and economic impact.  “Replacing livestock with growing and harvesting plants will reduce greenhouse gas emissions and fight climate change”, he stated.  “The meat industry, particularly cattle producers, emit significant greenhouse gases.”

Googles’ Schmidt names this his number one “game-changing” trend of the future as the consumption of plant-based proteins instead of meat.

Read the full article here:  http://fortune.com/2016/05/02/eric-schmidts-6-tech-trends/

2 – LAST WEEK THIS IMAGE WENT VIRAL

In their poster they mentioned a youtube video being the main purpose for their decision ‘Dairy is Scary!’.

I watched this video this morning and it is the nail in the coffin of my decision to totally ditch diary.

 

 

If you are not moved at the traumatic knowledge that a mother cow DOES have maternal emotions and having her calf torn away from her IS mistreatment when watch out for a coming blog focusing on cows.

 

3 – THE BBC RELEASE A CONTROVERSIAL SPOOF-DOC ‘Carnage’

This might be a spoof documentary, but much this is really just a projection into a possible future, with most of the points raised very much based in fact.

You can read the facts HERE ‘carnage-the-facts’.

The documentary is set in 2067 and takes a look at how the UK came to turn vegan.

4 – ITALY’S FIRST VEGAN CITY PLANS REVEALED – CHINA’S NEW POLICY TO REDUCE MEAT CONSUMPTION

The Guardian reported last year that “The Chinese government has outlined a plan to reduce its citizens’ meat consumption by 50%, in a move that climate campaigners hope will provide major heft in the effort to avoid runaway global warming.”

Back in June last year, Chiara Appendino, the new mayor of Turin has pledged to promote vegetarian and vegan diets as a “priority” during her administration.  Their manifesto details their vision,it states:

‘The promotion of vegan (milk/egg-free) and vegetarian (meat-free) diets is a fundamental act in safeguarding our environment, the health of our citizens and the welfare of our animals.’

‘Leading medical, nutritional and political experts will help promote a culture of respect in our schools, teaching children how to eat well while protecting the earth and animal rights,’ 

5 – PRET AND STARBUCKS

After Pret set up a new vegan outlet, which was only to be temporary all expectations were smashed, Pret’s website states  “It’s here to stay. With a plan to stay open for a month, the response to our first vegetarian Pret was overwhelming and the shop just got busier and busier.”  https://www.pret.co.uk/en-gb/little-veggie-pop-up

Starbucks is not far behind, After the success of Almond Milk in the US, launched six months ago, it’s now finally available as an option for Starbucks customers in the UK.  Almond milk will be available to choose for ALL drinks on the Starbucks menu, and will be offered in every store across the UK.  It’ll join coconut and soya milk on the list of dairy-free options, so anyone avoiding cow’s milk will now have three alternatives to choose from.  Website ‘Rise of the Vegan’ has this article and many more.

With Brits drinking 55 million cups of coffee per day, this news is a big deal, and will help people replace their cow milk with a delicious cruelty-free option.

 

What IS the Future of Animal Food Products?

Maybe the tides are starting to turn and soon enough, as Simon Amstell suggests, a vegan lifestyle will be the normal and the word will become obsolete replaced by ‘carnivores’ those who are still conducting a possibly illegal practice.

The economic and global business community are not ignoring this growing trend, the figures speak too loudly, and they are one by one starting to focus how to meet this increasing consumer demand, and as technology develops perhaps the palettes of those meat eaters won’t have to suffer either.  Businesses are shaped by consumer demand, don’t leave it too late to start exporting how to morph your business in light of such compelling information.

What are your thoughts?  Is your business thinking about meeting the consumer demand for more ethically produced foods, less toxicity, less sugar and humane alternatives?

We’ve love to hear your views.

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