You sit awake at night, tossing and turning, unable to get to sleep. Finally, you give in, get up and go down the stairs, switch on the TV and start flicking through channels.
Authenticity, co-creation, personalisation, sustainability, these are some of the values that Generation K are switched onto.
Digital posters are becoming more common place, soon paper posters will be a thing of the past.
The past 10 years has seen retailers attempting to outdo each other in a bid to earn the crown of best XMAS advert. 2015 has been no exception.