07515 867444 | 020 3758 4600 info@purplesq.co.uk

1B

PREMIUM PRICE CONSULTANTS – CARTOON CARDS

Premium Price consultants are independent property marketing consultants. We are not estate agents and do not “Sell” properties or work with buyers. They have over 22 years experience in creating bespoke marketing plans for the sellers of higher value properties. Our clients include property developers, property entrepreneurs and Private Sellers.

THE BRIEF

To produce 12 still complex images to demonstrate particular points, the images are to be printed on cards as part of a presentation tin case to promote the business.

WHAT WE DID

While we are a video production company we will support our clients with other projects that we have the expertise to deliver on.  Creating a series of cartoon images was the case on this occasion.

13 images were created, below is how this one progressed.

Our client wanted to use a series of cartoon images in their marketing material.  First we worked on the characters that needed to be represented and how they should appear and then we moved onto the scenes.

The client had a clear mental image of how each picture should look so the time was spent accurately representing that as a cartoon.   After several drafts the final images were prepared in full colour.

This is how the above scene progressed:

IMG_2984 (1)

The initial guide from the client

the first draft

second draft

Fourth Draft

Fifth Draft

… and these are the rest of the images we created.

1A

1a Where are all the buyers?

1B

1b Fishing with a rod versus fishing with a net

1C

1c The New Property Marketing Revolution

8

2a What is the Kerb value?

9

2b Buyers compare value

10

2c The competition value

4

3a Who is your agent really working for?

7

3b Premium price consultants only work for the seller

5

4a Have you excluded your best buyers?

6

4b Open House for Agents

2

5a The market value – the traditional way

3

5b Buyer competition always creates a premium price

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