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DIGITAL 6 SHEET ANIMATION

This household yogurt brand wanted a digital 6 sheet for their summer promotion.

THE BRIEF

One of our regular Creative Agencies asked us to work with their client to create this animated digital poster.  Meeting the technical spec and a creative brief supplied by the client.

WHAT WE DID

The Creative Agency supplied all the assets along with the client’s brand guide and in this case Tesco’s technical spec.

Working in Adobe After Effects, we tried a few techniques for the grass movement and had a few versions of cloud opacity and movement.  We then added light effects to create the moving sun beam and the light effect on the fruit.

The combination of effects really does highlight the fresh fruitiness of the product, while also drawing attention to the copy.

Animation on 6 sheets needs to be subtle to ensure the viewer is not overwhelmed since the durations are so short.  The aim to to subtlety draw attention to the poster, catching the consumers eye and communicating the message of the promotion.

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