07515 867444 | 020 3758 4600 info@purplesq.co.uk

RAIL INFRASTRUCTURE GLOBAL COMPANY

This company creates software solutions that support major rail projects like the UK’s High Speed 2 and Cross Rail projects.

THE BRIEF

While a very traditional company they wanted to try something different to explain what they do.  So they asked for an animated explainer video to showcase the Rail Infrastructure arm of the business.

WHAT WE DID

Due to the nature of this animation we had a particularly lengthy development period.  We also produced several style examples in animation before settling on the final style, you can see one of these below along with some of the storyboard ideas that didn’t make it through.  We chose a very contemporary motion graphics look with a 3D section, a deep mature male voice and uplifting background music.

The script was as is often the case particularly challenging, condensing pages down to 225 words for an ideal 90 second animation.  We ended up settling with a 2 minute and a 3 minute version.  The longer is below for you to see.

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SAMPLE ANIMATION 1:

SAMPLE ANIMATION 2:

THE 3 MINUTE VERSION:

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