PATHWAYS THROUGH DEMENTIA
Pathways Through Dementia provides free, accurate legal and financial information to support people living with dementia.
This charity wanted us to develop a character for them to use within their brand across all media.
Only three poses of the character were initially required, but creating how the brand character would look was very important.
WHAT WE DID
Sara from Pathways Through Dementia sent us her ideas. From here we worked through some frame of references and basic sketches, working closely with the charity to get the right style of character.